Tuesday, November 13, 2007

The Knitting Store is Open!

Knit and Be Happy has officially opened for business! The grand opening is slated for December 1, but the petit opening this past Saturday went off without a hitch or a dropped stitch.

Shirra has hired two (now three) helpers for the store, and I got to meet all of them. Nancy, a brilliant scientist who is waiting for her masters program in design to begin, is one of those funky women who reminds me of a younger Shirra. She's a knitting wiz, and she's also into climbing and sci-fi. She has a great eye for setting up shop and helped create the initial look of the store. Susie is Shirra's mom away from mom, a lovely woman who made sure that Shirra was getting enough to eat when she was setting up the store a few days ago. Cricket is a young woman with unbridled enthusiasm and a knack for reading 'Help Wanted' signs before they're even posted. She's another inveterate knitter with lots of cool ideas for the store.

Speaking of which, Shirra and I had already brainstormed just before the store was open for business, and we came up with some good ideas:

1. Frequent buyer program: Shirra will keep track of purchases and will award a $15 store credit when someone spends a total of $150.
2. Gift certificates! With the holidays coming, these are a great idea that neither of us came up with (as obvious as it seems now). Luckily a man came in asking to buy a GC for his wife, thereby launching the program by himself.
3. Wall of Extreme Knitting: Shirra will put up people's photos of themselves engaged in acts of extreme knitting. Cricket has already volunteered to get a shot of herself knitting while rock-climbing, and Shirra has a great photo of herself knitting while riding a unicycle.
4. Movie nights. Keep checking back here, and keep checking her blog!
5. Men's Night. There is a book called "Knitting with Balls" for men. Now I just need to learn to knit....
6. After-school programs.

So far the response to her store has been excellent, and it looks like she's actually going to have to be open six days a week rather than five. The petit opening was a great idea because it's letting her see what's working ... and what's not. She learned today that she has to fix some problems with her Verizon hookup so that she can process credit cards, and there are a few other minor glitches that she's busy correcting. She also needs to get a sign to hang up so that her store is more visible from Main Street.

Emmett has been really sweet, handing out flyers to passers-by. He takes after me, always wanting to work retail. So does Fiona, for that matter: She made an announcement at her school about her mom's new shop. And I put up a notice about the shop at Maeve's preschool, so she's doing her share, too.

Once again, here are the pertinents:
Knit and Be Happy
8 N. Front St
New Paltz, NY 12561
845.255.5333
11-6 everyday except Tuesday; hours subject to be extended!

2 comments:

Jeffrey said...

Ah, I was wondering how things were going. My fiance expressed an interest in learning how to knit, so I'll probably stop down some time to pick up a few items for her. I'm sure someone there will be able to pick out a few goodies to get her started on her way.

voiceofsocietyman said...

Hey, Jeffrey! That sounds great. I'm going to learn to knit, too, so that I can teach men's knitting classes. I was joking about keeping the testosterone levels high by having a football game on in the background and keeping beers at the ready (tho I don't like beer). My wife and her employees will be offering classes, free advice, and so on. Come on down!